CEOs: get value for your IT dollar

Give your content management system something worth managing. Without high quality content, investment in a CMS or LMS is of little value.
Major ROI: double the usability of your site by ensuring content is concise, scannable, and objective. Researchers (e.g. Morkes and Nielsen; Strathclyde University) have consistently achieved this extraordinary result by skilful editing alone.
Research and e-government standards show what writers need to do: we show writers how.
Increase your site's searchability with content that search engines can index properly: a search engine can only produce good results if content is skilfully written.
Make good writing the norm in your organisation. About 60% of staff write on the job; they all need training in 21st century business writing. That means knowing how to write web-proof documents.
Support the decentralised model of content management systems with quick, self-paced writing training for all. The key problem of decentralised authorship is that staff do not know how to write for the web.
Minimise the need for outside writers, and save the web team from endless unnecessary chores. Your web experts should not be editing content: free them to do their real jobs.